OTT Advertising: Powering Growth with Data-Driven ROI
What Is OTT Advertising? OTT advertising is digital advertising that delivers ads to viewers through over-the-top (OTT) platforms. OTT platforms are streaming services that provide video content over the internet rather than through traditional cable or satellite TV. Some popular OTT platforms include Netflix, Hulu, Amazon Prime Video, and Disney+. OTT advertising creates buzz by including different […]
